Product Launch Venues Delhi NCR – Stage, AV & Media-Ready Event Spaces

A product launch is fundamentally a piece of theatre. The venue is the stage, the AV infrastructure is the script, and every sensory detail from lighting temperature to the rhythm of the walk-in music shapes your audience's first impression of the product. In Delhi NCR, where every major brand from automobiles to consumer tech competes for attention, the venue you choose determines whether your launch trends on social media or disappears into the noise.

This guide evaluates Delhi NCR's product launch venues through the lens of what actually matters: stage infrastructure, AV capability, media and press facilities, branding customisation potential, and the logistical support that turns a concept into a flawless execution. We map each Tivoli property against these requirements so event managers can shortlist venues in minutes rather than weeks.

What Makes a Venue Launch-Ready?

Not every banquet hall or convention centre qualifies as a product launch venue. The technical and spatial requirements are fundamentally different from conferences or social gatherings. Here are the five non-negotiable elements every launch venue must deliver:

1. Professional Stage with Reveal Mechanics

Product launches demand stages that can support dramatic reveals: motorised curtains, turntable platforms, hydraulic lifts, or rising screens. The stage must bear the weight of large set pieces, vehicles, or demonstration equipment. Minimum stage depth of 6 metres and width of 10 metres is required for most consumer product reveals. Tivoli's larger venues offer modular staging systems that can be reconfigured from a standard podium setup to a 360-degree showcase in a single day.

2. LED Walls and Projection Systems

The visual backdrop defines the launch narrative. Modern product launches require either high-resolution LED walls (minimum P3.9 pixel pitch for close-audience viewing) or ultra-short-throw laser projection systems. Screen size should be proportional to audience depth: a 200-person audience needs at minimum a 20-foot-wide display, while 500+ audiences require 30-40 foot spans. Omnia Convention Gurugram offers a 40-foot LED wall as standard infrastructure, while The Tivoli New Delhi supports custom LED installations up to 50 feet.

3. Media and Press Area

Credible product launches attract journalists, bloggers, and influencers who need dedicated infrastructure: a press riser with unobstructed sightlines, a media filing centre with power outlets and high-speed internet, and a separate interview zone with branded backdrops and professional lighting. Tivoli venues include pre-wired media areas with dedicated network connections isolated from the main event WiFi.

4. Demo Space and Product Display Zone

After the reveal, attendees need hands-on time with the product. This requires a separate display zone with controlled lighting, product security measures, interactive stations, and enough floor space to prevent crowding. The display zone should flow naturally from the main presentation area without requiring guests to navigate corridors or staircases.

5. Networking and Hospitality Lounge

Product launches are as much about relationship building as they are about the product itself. A dedicated lounge area for VIP guests, investors, and key media contacts transforms a one-way presentation into a two-way engagement opportunity. Premium catering, comfortable seating, and a curated ambiance in the lounge area reinforce the brand positioning that the main stage establishes.

AV Specifications for Professional Product Launches

The technical backbone of a product launch determines whether your audience experiences cinema-grade immersion or struggles with washed-out visuals and muffled audio. Here is the AV specification framework that Tivoli venues support:

Visual Systems

• LED Walls: P2.6 to P3.9 pixel pitch, brightness of 1,200-1,500 nits for indoor use, seamless panel joins, and content management via Novastar or Brompton processors
• Projection: 15,000-30,000 ANSI lumen laser projectors for rear or front projection, edge-blending for wide-format screens, and 4K resolution at venues supporting broadcast recording
• Stage Lighting: Programmable LED wash lights, moving heads, follow spots, and DMX-controlled theatrical lighting rigs with pre-programmed reveal sequences

Audio Systems

• Main PA: Line-array speaker systems with sub-bass reinforcement, coverage modelling calibrated to venue acoustics
• Stage Monitors: Floor wedges or in-ear monitors for presenters, confidence monitors showing slide content and timing cues
• Microphones: Wireless lapel, handheld, and podium microphones on digital frequency management systems to prevent interference

Broadcast and Streaming

• Multi-Camera Production: 3-5 camera angles with a live switching desk, ISO recording for post-production
• Live Streaming: Dedicated encoding hardware, redundant internet uplinks, and CDN integration for global viewership
• Social Media: Real-time content capture teams, Instagram-ready photo walls, and hashtag-driven engagement displays

Branding Customisation Options

The venue should be a blank canvas for your brand. Key customisation capabilities include: exterior signage and entrance branding, lobby and foyer transformation, colour-matched lighting across all event spaces, branded step-and-repeat walls, custom stage sets with branded elements, and digital signage throughout the venue. Tivoli properties support full venue wraps with brand guidelines applied from car park entrance to backstage green rooms.

Catering for Corporate Launch Events

Launch event catering differs from standard corporate meals. Think standing cocktail service that keeps energy high, live food stations that encourage movement and interaction, branded dessert displays that reinforce the product theme, and curated beverage programmes that match the brand positioning. Tivoli's culinary teams design bespoke menus for launch events, including themed food presentations, molecular gastronomy stations, and luxury catering that elevates the brand experience beyond the stage.